Managing Partners

Alex Lazovsky

Managing Partner & Co-Founder

Alex Lazovsky is a co-founder and Managing Partner of West Coast Equity Partners (WCEP), a private equity firm based in Silicon Valley. He is also the co-founder and Managing Partner of Scale-Up, a Silicon Valley venture capital firm based in Palo Alto, California.  WCEP and Scale-Up’s partners have invested in nearly 100 technology companies, a number of which have since become unicorns and decacorns. Alex has led investments in SpaceX, Trax Technologies, OpenWeb,, Upgrade, Outschool, PSI Quantum, Cybereason, eToro, SiSense,, and other great companies.
He holds B.Sc. in Computer Science from Tel Aviv University, which consistently keeps 8th spot in a world ranking of top universities producing entrepreneurs and startup founders. His MBA is from The Kellogg School of Management at NU consistently ranked in the top 5 business schools in the US.

Sergey Yushin

Managing Partner & Co-Founder

Sergey is a co-founder and Managing Partner of a private equity firm located in Silicon Valley. He has led investments in several high-profile technology companies. With extensive expertise in finance and corporate management, Sergey has a background in private equity and venture capital investments. He previously served as CFO of one of the world’s largest hydroelectric power producers, and before that, as CFO of a major group within a global leader in diamond mining. His earlier career includes management roles in various banking and financial institutions.

Anton Baranchuk

Managing Partner & Co-Founder

Anton is a co-founder and Managing Partner of West Coast Equity Partners (WCEP), a private equity firm based in Silicon Valley, where he led investments in Datarobot, Coursera (NYSE:COUR), Robinhood (NASDAQ:HOOD), Klarna, and other great companies. He is also the co-founder and Managing Partner of Scale-Up Unicorn Fund. Anton is a serial technological entrepreneur. He is Founder and CEO in several companies, including 2 successful Exits. Anton is CEO & Founder of AnyChart. He is President & CEO of AterGeo. Prior to that he was Chairman & Co-Founder Activatesoft, and earlier he was Co-founder and CEO of Softidenty. Anton is investor in several technology companies (DevOps, AI) in Europe and North America. He holds M.Sc. Economics and PhD in Math from ISU.

Lilia Shirman

Venture Partner

Lilia is a Go-to-Market expert, thought-leader for enterprise SaaS, AI, & infrastructure tech. As an operating executive and later as founder and CEO of the Shirman Group, Lilia drove top line and shareholder value growth for VMware, EMC, Amazon, Oracle, CA, Symantec, Applied Materials, and Accenture, as well as many early and growth-stage ventures. Lilia was turn-around CMO at MariaDB, and Managing Director at Golden Seeds, one of largest investor networks in US. Lilia is an investor in ZineOne, Mirantis, Cadenza Innovations, GummiCube, Full Circle Insights, JoyLux, and OtoNexus. She is the author of 42 Rules for Growing Enterprise Revenue, and holds a BS in Engineering from UC Berkeley and an MS in Management Science from Stanford University, where she was an Honors Cooperative Fellow.

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