Trax ( is the driving force of the store of the future. The world’s top consumer goods companies and retailers use our cloud platform to gain the power to see what happens at shelf and the agility to delight shoppers in new ways.

The mission of Trax is to help brands and retailers harness the power of digital technologies to enable the best shopping experiences imaginable.

Trax platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers.

With Trax data and insights, customers gain granular, SKU-level visibility to changing store conditions. Trax customers not only plan and execute their retail strategy better, but also engage better with shoppers. And each timely, data-driven decision and action lowers costs and accelerates revenue growth.

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